About Lukrah โ€” The Team Behind the Results
About Lukrah

Built by operators.
Not account managers.

A small team of senior specialists based across the U.S. No offshore staff, no junior handoffs, no layers between you and the people running your campaigns.

$10M+
Ad spend managed
across all verticals
34+
Active clients
across 4 verticals
$23M
Pipeline revenue
generated in 6 months
4yr
Founded in Baltimore
Serving clients nationwide
Why we exist

The agency we wish existed.

“Most agencies take your money on day one and start learning your industry on your dime.”
Matisyahu Friedman, Founder

Lukrah was built on a simple observation: the businesses that need elite marketing the most healthcare practices, law firms, contractors, B2B companies are exactly the ones getting the most generic service. Agencies that treat a nursing home the same as a roofing company, and bill both the same rate.

We started with one vertical, learned it deeply, and only expanded when we could do it without diluting the quality. Today we operate across healthcare, legal, home services, and B2B, with specialists who have lived and breathed each one.

The work is done by the same senior people who pitched you. No coordinators. No handoffs. No junior staff inheriting your account after the contract is signed. You get the operator, every time.

The team

Six specialists.
One accountable team.

Every person here is senior. Every person here owns their domain. You will meet them all in the first week.

Matisyahu Friedman
Matisyahu Friedman
Founder & Principal
๐Ÿ“ Baltimore, MD
Matisyahu built Lukrah after serving as CMO at a national marketing firm, where he developed go-to-market SEO systems for enterprise accounts. Over the past four years he has scaled Lukrah into a full-stack performance agency, overseeing $10M+ in managed ad spend across multi-state campaigns in healthcare, legal, B2B tech, SaaS, and home services.

He personally leads strategy on every client relationship. When you book a call, you are talking to him, not a sales rep.
Founder Client Strategy Healthcare B2B SaaS
Hillel P.
Hillel P.
Head of Customer Success
๐Ÿ“ Oregon, U.S.
Hillel managed 120+ enterprise accounts at a B2B SaaS platform and served as primary contact for Universal Studios, Regus, and Arcis Golf. Your day-to-day contact at Lukrah from the first call.
Account Management Enterprise SaaS Universal Studios Regus Regus
Karl E.
Karl E.
SEO Director
๐Ÿ“ U.S.-based
Karl comes from the top of the SEO industry. He previously served as Head of SEO at one of the largest SEO firms in the country, where his team powered whitelabel SEO for over 1,000 agencies nationwide. He has seen what works and what does not across thousands of campaigns, in dozens of verticals.

He leads all organic strategy at Lukrah: technical SEO, AEO for AI-era search, local dominance, and content architecture. He operates at the cutting edge of where search is going, not where it has been.
Technical SEO AEO / AI Search Local SEO 1,000+ Agency Alumni
Ryan C.
Ryan C.
Paid Media Director
๐Ÿ“ Texas, U.S.
Ryan has 15+ years in performance advertising and has personally managed over $40M in Google Ads spend. Clients include 7-Eleven, MGM Resorts, and Ideal Dental. Google-recognized for the lowest cost-per-acquisition in personal injury.
Google Ads $40M+ Managed Meta 7-Eleven ยท MGM
Austin K.
Austin K.
AI & Automation Architect
๐Ÿ“ U.S.-based
Austin started managing multimillion-dollar operations at 21. Not because he was the smartest person in the room, but because he was the one willing to build the system instead of just work the problem. That pattern repeated: two companies scaled to $40M+ in exits, a franchise grown from 3 to 60 locations and acquired for $30M, Fortune 10 clients, a 1,400-location retail operation built and sold.

At Lukrah, he is the person who figures out how to engineer growth at scale. He leads AI systems, automation architecture, and technology strategy, building workflows that drive revenue without adding headcount.
AI Architecture 2x Exited Founder GHL Expert Automation Fortune 10 Experience
Will L.
Will L.
Digital Strategist
๐Ÿ“ Maryland, U.S.
Will brings 10+ years across SEO, paid search, web development, and analytics, having worked inside agencies, in-house as Director of Digital Marketing, as an Online Marketing Manager for a large e-commerce company, and as a Digital Analyst at an enterprise firm.

Google Ads, Analytics, Tag Manager, and HubSpot certified. He handles technical execution, reporting, and account operations across the portfolio.
SEO Paid Search WordPress Analytics HubSpot Certified
Work and results

Clients who grew.

We do not name every client. Many prefer discretion. Here is a representative look at the work and what it produced.

Named clients
FinTech SaaS
Autonomous billing platform that has raised $35M from Mosaic General Partnership (Uber, Robinhood, Coinbase) and Zeev Ventures. Lukrah led full digital marketing go-to-market including SEO, positioning, and paid acquisition.
Strong organic rankings across target keywords
Home Services
Full-stack engagement including SEO, Google and Meta ads, and custom landing page development in a competitive local market.
Top 3 map pack rankings, consistent lead flow
Personal Injury Law
Big Al Injury Attorneys
“I have worked with a lot of marketing companies. You are definitely a head above. Whenever I call, you answer. I feel like you are a partner in my business.”
Google Award, lowest CPA in personal injury
Representative results
ABA Therapy, Multi-State
Regional ABA Network
Scaled from regional operator to 25+ locations nationally. Full SEO, paid media, and location page strategy covering 150+ target cities across multiple states.
$350K/mo ad spend, profitable CPAs throughout
Senior Care
Multi-location senior care operator
GBP optimization, local SEO, and paid lead generation across a large portfolio of locations. The system is still compounding.
$23M in pipeline revenue generated in 6 months
Financial Services, National
National debt resolution firm
Full campaign restructure across Google and Meta. Same budget, rebuilt targeting, creative, and attribution from scratch.
67% CPA reduction, 3x lead volume
Verticals we operate in
๐Ÿฅ
Healthcare
Senior Care and ABA
Multi-location operators, admissions pipelines, local SEO, GBP management, and HIPAA-compliant paid campaigns.
$23M in pipeline in 6 months
โš™๏ธ
B2B and SaaS
Tech and Professional Services
Go-to-market for technical products targeting professional and institutional buyers. SEO, AEO, ads, and full funnel builds.
VC-backed clients, $35M+ raised
โš–๏ธ
Legal
Personal Injury and Law
High-competition PPC and SEO for PI attorneys. Google-recognized CPA performance in one of the toughest markets in the country.
Lowest CPA in PI, Google recognized
๐Ÿ—๏ธ
Construction and Trades
Contractors and Builders
Local SEO, site builds, and paid lead generation from single-location contractors to multi-state construction firms.
Fully booked in 60 days
โšก
Our Data Muscle
Every Lukrah campaign runs on an enterprise-grade identity and behavioral data layer: 280M+ verified U.S. profiles, 60B+ behavioral signals scanned weekly, and a proprietary pixel that recovers audience data most platforms lose. Most advertisers run blind. Our clients do not.

See the full strategy
before you pay anything.

We build your complete campaign plan and walk you through every piece of it on a call. If it makes sense, you move forward. If not, you walk away. No invoice.

Apply for a Free Strategy Session
2 minutes ยท No commitment ยท We review every submission personally