We have managed PI campaigns at every budget level from $5K to $150K+ per month and been recognized by Google for delivering the lowest cost per acquisition in the most competitive legal market in the country.
Personal injury law is the most expensive PPC market in the United States. Keywords like “car accident attorney” and “personal injury lawyer” routinely cost $50 to $200 per click. Most law firms either overspend and lose money, or underspend and go invisible.
The agencies that fail in PI share a common mistake: they run broad campaigns and hope for the best. No negative keyword architecture, no call scoring, no attribution beyond the first click. They report impressions and clicks while the firm signs one case a month.
We were recognized by Google for the lowest cost per acquisition in personal injury. That is not a claim we made up. It is a result that required years of campaign refinement, keyword architecture built specifically for PI buyer intent, and AI monitoring that catches wasted spend before it compounds.
If you are paying too much per case lead, or not getting enough of them, the problem is almost certainly fixable. We can show you where the waste is before you spend a dollar with us.
Every service is optimized for qualified case acquisition, not just traffic.
Keyword architecture built around PI buyer intent, not just high-volume terms. Negative keyword lists refined across years of PI campaigns. Local Services Ads management included where applicable.
Long-term organic strategy built around practice area pages, local landing pages, and backlink campaigns targeting legal directories and regional press. Rankings that compound.
Every call tracked and scored. We identify which campaigns produce qualified case leads and which produce tire-kickers. Your intake team stops wasting time on unqualified calls.
Vertical-specific landing pages with trust signals, intake forms, and copy structured around the psychology of someone who just had an accident. Not a generic law firm template.
Google Business Profile optimization and active review management. Local map pack rankings for your practice areas and service locations.
Recognized by Google for achieving the lowest cost-per-acquisition in personal injury advertising. One of the most expensive and competitive PPC markets in the United States.
GBP and SEO rankings for a named PI firm across their primary metropolitan market. Top map pack placement maintained for 18+ months.
“I have worked with a lot of marketing companies throughout my career. You are definitely a head above. What separates you is the way you are involved. Whenever I call, you answer. I feel like you are a partner in my business.”
No junior staff. No handoffs after the pitch. The people you meet are the people who run your campaigns.
Google Award winner for lowest CPA in personal injury. $40M+ in ad spend managed.
Leads strategy. Personally oversees all PI client relationships.
We will audit your current campaigns, show you where the waste is, and build a plan to cut your CPA before you spend a dollar with us.
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